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What we’re reading: Made to Stick

Sticky stories help sell ideas, products and your business. A group of City staff members recently read Made to Stick by Chip Heath and Dan Heath and we’re anxious to implement the ideas and tips presented in the book. The authors explain the psychological reasons why some ideas survive and others die.

The next time your company needs to generate a good idea, read Made to Stick first. You’ll learn why it’s important to use visuals to tell your story, how to use stories to get people to care and act, and why unexpectedness shakes up our thought process and makes ideas stick.