Skip to main content


Contact Information

October - 2008 Edition: Some information may be out of date.

What were reading: Made to Stick

Sticky stories help sell ideas, products and your business. A group of City staff members recently read Made to Stick by Chip Heath and Dan Heath and were anxious to implement the ideas and tips presented in the book. The authors explain the psychological reasons why some ideas survive and others die.

The next time your company needs to generate a good idea, read Made to Stick first. Youll learn why its important to use visuals to tell your story, how to use stories to get people to care and act, and why unexpectedness shakes up our thought process and makes ideas stick.