This newsletter was originally sent on Jul 26, 2010.

This Saturday marks the 11th year of New Belgium's Tour de Fat event in Fort Collins.  Over the past decade, New Belgium has donated hundreds of thousands of dollars to local bicycle organizations and projects through this event.  The Tour de Fat is a celebration of our local bicycle culture.  It's an opportunity to bring all people together whether you ride a bike or not.  Here's FC Bikes top ten list of things we can all do to ensure the continued success of the Tour de Fat event:
  1. Do not bring alcohol to the bike parade or the festival.  It's illegal and may jeopordize future events. 
  2. Bicycling is not so pretty if you have had too much to drink.  Know your limit and ride responsibly.  It's ok to walk your bike, if you need to. 
  3. No doggies, they won't have fun. 
  4. Be mindful of all road users, that is, other bicyclists, cars, and pedestrians.  Practice mutual respect, patience, and courtesy. 
  5. Drink lots of water throughout the day and eat food.
  6. Volunteer with Bike Fort Collins, the Bike Co-op, or Overland Mountain Bike Club at the event.  Just a few hours of your time will help a lot.. 
  7. Pay your $5 if you ride in the parade, park your bike at the bike valet, and partake responsibly with refreshments on display.  
  8. Dress up and make sure your cape doesn't get stuck in your spokes. 
  9. Wear sunscreen.
  10. Keep a close eye on your children and your friends. 

Official press release from New Belgium Brewing:

New Belgium Brewing’s Tour de Fat
Rolls into Ft. Collins on September 4


Come ride, dance and experience the ultimate freedom: trading your car for a bike!


Ft. Collins, CO, August XX, 2010 – Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. Tour de Fat is coming home to “The Mothership” (aka New Belgium Brewing) on September 4 from 9 a.m. – 4 p.m.


For the fourth year in a row, Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep ( commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year.  To submit an application, log on to


“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun and fitness while helping the environment. It’s a way of life that we live and share at New Belgium.”


Tour de Fat is free to participants, but beer and merchandise proceeds from the Ft. Collins stop will go to Overland Mountain Bike Club (, Bike Fort Collins ( and Fort Collins Bike Co-op (  Since its inception, the philanthropic cycling circus has raised more than $1 million on behalf of non-profit organizations. 

“When Fort Collins finally receives Platinum level bicycle friendly community status, it will be thanks to the efforts of businesses like New Belgium Brewing,” said Rick Price of Fort Collins Bike Co-op.  “The Bike Co-op is grateful for the support of New Belgium and its commitment to making things happen on two wheels - keeping recycled bikes out of the landfill, putting the less fortunate on Earn-a-Bikes, donating bikes to kids and just keeping people pedaling!”

“Tour de Fat and New Belgium Brewing are two of the best things that have ever happened to Fort Collins, Colorado,” said Jeff Morrell, president of Bike Fort Collins. “New Belgium's outreach to the cycling community through local non-profits allows us to further our bicycling advocacy work for the cyclists of Fort Collins and northern Colorado.”

“The Tour De Fat is the best fundraising bike celebration imaginable,” added Ron Chambers, president of Overland Bike Club. “Besides being a great opportunity to volunteer in the community, the money we raise allows us to introduce 150 kids a year to mountain biking and provide bikes and helmets for some of those who don’t have them. We are also able to develop local trails and assist other community bikes rides with the proceeds.”

What:              New Belgium Brewing’s Tour de Fat

When:             Saturday, September 4, 2010

Where:            The Mothership (New Belgium Brewing)

Tentative Schedule:

9:00 a.m.         Bike Parade Registration

10:00 a.m.      Bike Parade Launch

11:00 a.m.       Performances Begin

12:20 p.m.       The SLOW RIDE

1:30 p.m.       The Great Bike Story Contest for New Belgium Cruiser Bike

2:35 p.m.         Car-for-Bike Trade Celebration

3:50 p.m.         Faux Finale

3:55 p.m.         Faux-Real Finale

4:00 p.m.         Curtain Closes

The Dovekins (
A Honeymoon Cabaret (
Rob Williams  (

Ben Sollee (
Paper Bird (
Judith Avers (

Benefitting:   Overland Mountain Bike Club, Bike Fort Collins and
Fort Collins Bike Co-op

Sustainable Support: Zero Hero (

Why Tour de Fat is a Must-Attend Event:







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