New Belgium Brewing’s Tour de Fat
Rolls into Ft. Collins on September 4
Come ride, dance and experience the ultimate freedom: trading your car
for a bike!
Ft. Collins, CO, August XX, 2010 – Clip a card in your spokes and fluff the rainbow wig …Tour de Fat is back for its 11th season! New Belgium Brewing’s traveling celebration of all things bicycle rolls through 13 cities this year, raising money and sharing bike love. Tour de Fat is coming home to “The Mothership” (aka New Belgium Brewing) on September 4 from 9 a.m. – 4 p.m.
For the fourth year in a row, Tour de Fat is looking for volunteers to accept the swapper challenge. One volunteer in each city will give up their car and receive a hand-built Black Sheep (http://www.blacksheepbikes.com/) commuter bike. The volunteer is chosen after submitting a video or essay describing their desire to live sans-car for a year. To submit an application, log on to http://www.newbelgium.com/tour-de-fat.
“The car-for-bike swap is the pinnacle of the day, illustrating one person’s true belief in all that a bicycle can offer,” said Bryan Simpson, spokesman for New Belgium. “Bikes represent freedom, fun and fitness while helping the environment. It’s a way of life that we live and share at New Belgium.”
Tour de Fat is free to participants, but beer and merchandise proceeds from the Ft. Collins stop will go to Overland Mountain Bike Club (www.overlandmtb.org), Bike Fort Collins (www.bikefortcollins.org/) and Fort Collins Bike Co-op (www.fcbikecoop.org). Since its inception, the philanthropic cycling circus has raised more than $1 million on behalf of non-profit organizations.
“When Fort Collins finally receives Platinum level bicycle friendly community status, it will be thanks to the efforts of businesses like New Belgium Brewing,” said Rick Price of Fort Collins Bike Co-op. “The Bike Co-op is grateful for the support of New Belgium and its commitment to making things happen on two wheels - keeping recycled bikes out of the landfill, putting the less fortunate on Earn-a-Bikes, donating bikes to kids and just keeping people pedaling!”
“Tour de Fat and New Belgium Brewing are two of the best things that have ever happened to Fort Collins, Colorado,” said Jeff Morrell, president of Bike Fort Collins. “New Belgium's outreach to the cycling community through local non-profits allows us to further our bicycling advocacy work for the cyclists of Fort Collins and northern Colorado.”
“The Tour De Fat is the best fundraising bike celebration imaginable,” added Ron Chambers, president of Overland Bike Club. “Besides being a great opportunity to volunteer in the community, the money we raise allows us to introduce 150 kids a year to mountain biking and provide bikes and helmets for some of those who don’t have them. We are also able to develop local trails and assist other community bikes rides with the proceeds.”
What: New Belgium Brewing’s Tour de Fat
When: Saturday, September 4, 2010
Where: The Mothership (New Belgium Brewing)
9:00 a.m. Bike Parade Registration
10:00 a.m. Bike Parade Launch
11:00 a.m. Performances Begin
12:20 p.m. The SLOW RIDE
1:30 p.m. The Great Bike Story Contest for New Belgium Cruiser Bike
2:35 p.m. Car-for-Bike Trade Celebration
3:50 p.m. Faux Finale
3:55 p.m. Faux-Real Finale
4:00 p.m. Curtain Closes
MUCCA PAZZA (http://mucca-pazza.org/)
The Dovekins (http://www.myspace.com/dovekins)
A Honeymoon Cabaret (http://www.daredevilchicken.com/honeymoon.html)
Rob Williams (http://www.robsho.com/)
Benefitting: Overland Mountain Bike Club, Bike Fort Collins
Fort Collins Bike Co-op
Sustainable Support: Zero Hero (www.zeroheroevents.com)
Why Tour de Fat is a Must-Attend Event: