BY POPULAR DEMAND: the 2004 affordable housing campaign
"Can I Be Your Neighbor?"
Choices AZ Inc, Prescott
City of Sedona
Scottsdale Area Association of Realtors
County of Sonoma, Santa Rosa
Housing Leadership Council of San Mateo County, San Francisco
Douglas County Community Development, Castle Rock
Gunnison County Housing Authority
USDA Rural Development, Marianna
Town of Normal
Affordable Housing Corporation, Marion
Indiana Housing & Community Development Authority, Indianapolis
Tenants to Homeowners Inc, Lawrence
Lexington Housing Partnership
City of Bowie
GA Haan Development, Harbor Springs
Golden Urban Renewal Authority
Greater Twin Cities United Way, Minneapolis
FOCUS St Louis
Missouri Deptpartment Economic Development, Jefferson City
Delta Community Action Foundation Inc, Lindsey
Naragansett Housing Authority
City of Clarksville
HUD, Salt Lake City
Community Housing Coalition, Bainbridge Island
Washington Area Housing Partnership
Second Poster Campaign Reaches 18 States
In 2004, to continue efforts to put a face on local affordable housing issues, our Northern Colorado cooperative launched the "Can I Be Your Neighbor?" poster campaign. This public awareness effort builds on the 2002 "Faces and Places of Affordable Housing" campaign.
Using a series of four posters, and distributing to nearly 800 locations in Northern Colorado's Weld and Larimer Counties at 4 different times over a 2-year period, the posters highlight a teacher, a health care worker, a firefighter, and an administrative professional -- occupations vital to our communities and people important to all of us.
The biggest improvement to this campaign versus the one in 2002, is the ability to share it with other affordable housing advocates at virtually no cost. The artwork and royalty-free photos are packaged onto a cd in several file formats. With a simple agreement not to misuse its intent, these cds have shipped to 26 organizations (18 states) to personalize, print and distribute. We even provide all the posters in Spanish! And the requests keep coming.....
We cannot thank enough all those involved who made this campaign stretch from California to Indiana! The National and Local Boards of Realtors covered the printing costs, four citizens volunteered to pose for the photos, and the City's Affordable Housing staff designed and distributed.
We're using many similar strategies in conducting this campaign. See the 2002 Faces and Places of Affordable Housing campaign for all the detailed info you'd ever want (and more). This go-round, however, we'll have Spanish-version posters to be used where they're most effective. We also dropped the contentious funding sponsorship logos and made the campaign more generic by mentioning "an informal cooperative" for sponsorship. We are grateful to City of Fort Collins staffers for production efforts, and the National Association of REALTORS and our Northern Colorado local Boards of REALTORS for providing major funding.
The most exciting news is that we used local subjects for the new posters! That means that you don't have to worry about expenses and copyrighted material in reproducing this product to meet your specific needs. Have at it! --- after you've signed our "Scout's Honor" Users Agreement. We'd like to think your cooperation protects things we value, and the intention and integrity of this public awareness tool. We also have translated the posters into Spanish.
Lastly, because we have our real jobs to do, we still won't be able to invest any time, energy, or money in doing any quantifying research regarding the communications or marketing effectiveness of this all. We'll have to stick with the continued good anecdotal feedback we've already been getting. If anybody out there's game for tackling this aspect of things, be our guest - and let us know what you find out!
How to Create Your Own Posters
Download, read and complete the Users Agreement (DOCX 48KB) and call Diane Tjalkens at (970) 221-6734. (The agreement is in MS Word.) Then we will mail you a CD containing all the digital files, even the Spanish versions. It's that simple.
To keep printing costs at a minimum, we decided to use only two ink colors and the same paper for all four posters. We also kept costs down by printing all four posters at the same time, so the press was only inked once.
Finished Size: 11" x 17" (no bleeds)
Paper: Any standard white gloss cardstock (10-12 pt)
Inks: Black and PMS 1355
Digital Specs (contained on the CD)
Digital Formats: fh, ai, eps, psd, and pdf
Photos: Duotoned eps files
Fonts: Americana, Verdana and Arial
For More Information
Please feel free to contact us with comments or questions. Please note this information was compiled in May 2004, pricing from vendors and links to outside sources are subject to change.