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Fort Collins launches first Shift Your Ride Month in September 2020

Released on Thursday, August 27, 2020
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The City of Fort Collins will launch the community’s first-ever Shift Your Ride Month in September, and the City is encouraging residents and visitors to consider finding alternate modes of transportation throughout the entire month.

The focus on transportation methods other than single-occupant vehicles ties into other City goals, which include encouraging the use of active modes of transportation like walking and biking and reducing the City’s overall carbon footprint.

One goal of Shift Your Ride Month is to encourage 1,500 community members to join the Shift Your Ride Challenge and go car-free one extra trip per week than they did before by Earth Day 2021. To sign up for the challenge, visit https://www.fcgov.com/bicycling/shiftyourridemonth. Those who take the challenge will be entered for a chance to win a free bike.

Safety and public health are critical as the City encourages residents and visitors to Shift Their Ride. Many methods of alternate transportation that meet the Shift Your Ride Month Challenge can easily be physically distanced in light of COVID-19. Ideas include biking, walking, or carpooling with other members of your household.

“Transportation safety is one of the City of Fort Collins’ guiding principles,” said Nick Heimann, Active Modes Specialist at City of Fort Collins. “During COVID-19, the City has increased cleaning frequency on public transit, made educational opportunities virtual and accessible in-home, and engaged in community-level conversations about broader transportation safety.”

Shift Your Ride Month is part of a larger Shift Your Ride campaign the City of Fort Collins is running from September 2020 to Earth Day 2021.

Equity is a key part of the Shift Your Ride Campaign and the City is working to engage at least 500 community members from historically underrepresented groups, such as communities of color, as part of the 1,500-person goal for the Shift Your Ride Challenge.

To learn more about Shift Your Ride Month and for ideas about how you can Shift Your Ride, visit https://www.fcgov.com/bicycling/shiftyourridemonth. To learn more about the Shift campaign, visit https://www.fcgov.com/climateaction/shift.