The Otter Shop Becomes a #ForFortCollins Ambassador

The For Fort Collins campaign is a community rally behind local businesses so they can reopen strongly and safely. Meet one of our Ambassadors, Elise Rowton, Retail Store Manager of the Otter Shop. As a For Fort Collins Ambassador, Elise will help promote valuable resources and tools for both business owners and community members. Join us each week as we spotlight a new Ambassador.

Q: What are you most excited about being an ambassador?

I am excited for the opportunity to network with other local businesses. This is the perfect opportunity to keep our thumb on the pulse of Fort Collins and partner with other businesses to be successful in this time we are all faced with. 

Q: What does the Otter Shop need the most to succeed right now?

Right now we are focused on partnering with other downtown businesses in Fort Collins to help drive traffic to Old Town. We think it is a great promotional opportunity to join forces and keep Downtown thriving. The Otter Shop and Coopersmith’s are teaming up for a “Root For FoCo” promotion for national Root Beer day, which is August 6th. We are running the promotion for the entire month of August. The customer can purchase a customized special edition Coopersmith’s tumbler from the shop and get a free root beer with a purchase of an appetizer at Coopersmith’s. Thinking outside of the box with partnerships is going to help us all be successful.

Q: What’s your favorite thing about living/working/being in Fort Collins?

The people are GREAT! We are so lucky be in the heart of this amazing community. Old Town Fort Collins is an experience; so much more than shops and restaurants. 

Q: What else would you like to share with the community?

Located in Historic Downtown Fort Collins, Otter Shop is a retail experience designed to bring you closer to the unique styles, trusted protection, and all-out fun of OtterBox and LifeProof. Kick-back in a cozy camp chair and rest your feet atop a new OtterBox Venture Cooler. Find your favorite style cases, try new limited-edition styles or explore options for custom case printing. Get special invites to exclusive events by ‘Liking’ Otter Shop on Facebook and Instagram.

Be sure to follow the Otter Shop's journey as an Ambassador on FaceBook & Instagram.


    City Parking Enforcement Resumes
    The City Parking Services has conducted three weeks of education, outreach, and information as part of the Business as Unusual campaign in partnership with the Downtown Development Authority, leading up to resuming regular enforcement efforts beginning Monday, Aug. 3. The goal is to continue to support economic vitality by ensuring regular and appropriate parking space turnover to help downtown businesses serve more customers.
    • To support longer term parking needs, Parking Services is offering “Three for Free,” with the first three hours in each of our three parking structures free (remember to initiate a parking session regardless of duration of stay).
    • Contact Parking Services for additional information at or (970) 221-6617

    State Approves Larimer Mitigation Plan - Do You Still Have Questions?

    The State approves the Larimer County Mitigation Plan. However, we still need to do all we can to #KeepNoCoOpen. New digital assets have been posted at! Brighten up your social media posts (or your front door) with a colorful reminder that we all have a part to play in keeping COVID case numbers low enough to #KeepNoCoOpen!

    Need Answers to Questions that Impact Your Business? Chat with Larimer’s Health Department

    Larimer County’s state-approved variance allows businesses to open to a greater extent than many other counties in Colorado. Join this question and answer session with the Larimer County Health Department to get an update on the continued fight to stop the virus and answers to your questions about doing business in our current environment. All businesses are invited to join us for the next 1-hour session, Thursday, August 13th, at 2:00 p.m. via Zoom. To help make this session as informative and helpful as possible, please submit your questions in advance

    Meeting Details:

    Join Us

    Upcoming Events!

    Considering Buying or Selling a Small Business?
    The Larimer Small Business Development Center (SBDC) is hosting a two-part webinar series for business owners planning to sell within the next few years, owners looking to expand via acquisition and individuals completing business ownership.  8/25 & 8/26. 9 - 11 AM. Registration is $40.

    Does Your Business Have Eviction Concerns?
    The Colorado COVID Small Business Legal Program is hosting a small business eviction legal-assistance clinic matching small businesses to pro-bono legal advice on August 20th. Businesses can sign up now for an appointment. This is a follow up to their August 6th webinar on the topic.

    Sign up for weekly updates from the City of Fort Collins Emergency Preparedness and Security COVID-19 newsletter at

    Check out for tools and resources created to help your business reopen safely and strongly while gaining support from loyal customers and community members.

    Economic Health Office
    222 Laporte Ave.
    Fort Collins, CO 80521