The City and community partners have launched a local campaign aimed at encouraging support for businesses, especially those in industries most affected by the coronavirus outbreak.
The campaign, dubbed For Fort Collins, and its website, www.forfortcollins.com, will be a source of information regarding the latest physical distancing requirements and best practices for local businesses as well as patrons of those businesses. Business owners will be able to access a marketing toolkit complete with a custom graphics generator to help them to reopen strong and reopen safe.
Partner organizations for the initiative include the City of Fort Collins, Visit Fort Collins, the Fort Collins Area Chamber of Commerce, Midtown Business Improvement District, and the Downtown Business Association.
For community members, the website will share tools to help people champion their favorite local businesses, including graphics that give kudos or shout-outs to businesses that can be shared on social media using the hashtags #ForFortCollins and #ForFoCo.
A companion website, For FoCo, serves as a resource for residents to share stories, photos and video about how they’re staying connected to neighbors and the larger community.
Tools and resources featured on forfortcollins.com will be available to help local businesses long after the local economy has recovered and will continue to evolve to keep local support top-of-mind.