Meet our new #ForFortCollins Ambassador Jose, LatinX Business Librarian

The For Fort Collins campaign is a community rally behind local businesses so they can reopen strongly and safely. Meet one of our Ambassadors, Jose Luis Ramos, a LatinX Business Librarian of the Poudre River Public Library. During his time as a For Fort Collins Ambassador, Jose will help share resources to our business community, including our LatinX businesses. Join us each week as we spotlight a new Ambassador.

Q: How do you help businesses in our community?

My role is to focus on LatinX businesses within our community. A business can contact me through the Poudre Library’s website, where they can fill out a form to request a meeting with me. More importantly, I work through referrals, collaborating with various local nonprofits in the Northern Colorado region to meet and engage with businesses. I help Fort Collins businesses and entrepreneurs get started and grow to be successful. I guide them through the process of creating a company, obtaining their EIN, establishing their marketing strategy, and much more. I have created YouTube videos in Spanish to help entrepreneurs and businesses here locally in Fort Collins.

During the pandemic, I have worked with LatinX businesses throughout all of Colorado. Starting in March through May, I was answering questions for the Colorado Office of Economic Development & International Trade hotline. If someone needed help in Spanish they would be directed to me. I would get about 4-5 calls each day from businesses that had all sorts of questions, with most needing help accessing loans and assistance applying for unemployment.

Q: What type of businesses do you especially enjoy working with?

During my work within the last five months I’ve come to appreciate all the small entrepreneurs – all the cleaning people, the gardeners, the painters - the workers that don’t have an establishment but do mostly contract work. They are the hardest working people as they continue to search for work for themselves. When everyone talks about heroes working in the healthcare field, it’s crucial to remember are many frontline workers that are unrecognized or forgotten. These entrepreneurs have been my favorite to work with.

Q: What’s your favorite part of Fort Collins?

I moved to Fort Collins in 1998 after getting a job at HP as a software engineer. I worked there for more than seven years and eventually became a manager. After HP I opened a Mexican restaurant and had that for ten years until my wife and I decided to travel the world. After 5 years of semi-retirement we came back to Fort Collins.

I like the Fort Collins community. I enjoy walking around Old Town because it has a great environment. When I had my Mexican restaurant a variety of people would come in and everyone was so nice. Fort Collins feels like a close community, and I love the energy that the students from CSU bring to town.

Be sure to follow the Poudre River Public Library on FaceBook & Instagram


Put Your Best Face On #ForFortCollins
When you wear a face covering, you in turn are helping local businesses stay open, keep employees healthy, and the local economy strong. A big special thank you to all businesses, artists, & creatives who helped share this message:
  • Aggie Theatre
  • Akinz 
  • Armstrong Hotel 
  • Camille T. Dungy, Writer & CSU Distinguished Professor
  • Cups Community Coffee
  • Cut and Shave Barbershop
  • Doughnut Club
  • Downtown Creative District
  • Envy Brewing
  • Grupo de Danza Quetzalcoatl
  • Old Firehouse Books
  • Phuong Nguyen, Musician & Teacher
  • Shelley Kerr, Kerr Art Works
  • Wes Kenney, Music Director & Conductor of the Fort Collins Symphony
  • William Oliver's Publick House
Music by The Burroughs "Love & Unity"
Watch Now!

Need Answers to Questions that Impact Your Business? Chat with Larimer's Health Department

Larimer County’s state-approved variance allows businesses to open to a greater extent than many other counties in Colorado. Join this question and answer session with the Larimer County Health Department to get an update on the continued fight to stop the virus and answers to your questions about doing business in our current environment.

All businesses are invited to join us for the next 1-hour session, Thursday, August 20th, at 2 p.m. via Zoom. To help make this session as informative and helpful as possible, please submit your questions in advance

Meeting Details:

Join Us

How is Your Business Doing? Help Us Continue to Support NoCo Businesses!

Economic Development Organizations and Chambers of Commerce in Larimer and Weld County are working together for our businesses.

The Northern Colorado Business Challenges during the COVID-19 Emergency Survey closes this Saturday, August 15th. We collected information to better serve our business community in our response and recovery efforts as well as to communicate the business needs, challenges and resilience to our elected leaders, funding partners and community partners.                                                                                                                 

All responses will be kept confidential and results will only be reported in aggregate without identifying details of any specific business. We value your time and are doing our best to collect information that is actionable and can be used to further Northern Colorado’s economic recovery from the COVID-19 Pandemic Emergency. We value your time and expect this survey can be completed within 10 minutes.

Take Survey Now

Sign up for weekly updates from the City of Fort Collins Emergency Preparedness and Security COVID-19 newsletter at

Check out for tools and resources created to help your business reopen safely and strongly while gaining support from loyal customers and community members.

Economic Health Office
222 Laporte Ave.
Fort Collins, CO 80521