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Recreation Programs - Total Cumulative Participation

Desired Result: Above Target

Analysis of Performance

Participation in Recreation programs rebounded during the 3rd and 4th quarters however total year participation fell below projections. Three factors have contributed to the lower figure:
1) Construction at the Senior Center - the expansion project caused several closures during the first six months creating parking difficulties as well as space availability for program activities. Grand re-opening took place in July 2014 with expanded programming starting in September.
2) Closure of the Youth Activity Center during the Foothills Mall re-development has limited programming space particularly for Child Development programs. The new Foothills Activity Center (FAC) is expected to open mid-2015.
3) In the aquatics area, weather contributed to several closures over the summer at City Park Pool resulting in nearly a 13% drop in attendance compared to 2013. Also in aquatics the methodology in accounting for the number of participations of swim team members during practices and meets has changed from previous cycles, resulting in a lower participation count.

Metric Definition

The total number of particpants in Recreation programs, events and facility visits.

Why Is This Important?

This metric provides an indication of the diversity and popularity of our Recreation programs.  Offering a wide range of popular programs is a hallmark of successful operation.

City Organization Impact on Performance

High - Recreation influences particpation by offering a variety of diverse programs that appeal to the community while reflecting the community's demographics. Recreation also influences participation numbers through marketing and community outreach. Recreation directly influences the amount of programs by determinig the recreational needs of the community and developing programs that appeal to the community.

Benchmark Information

Benchmarking in progress