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Cumulative Transfort Fixed Route Ridership

Desired Result: Above Target

Analysis of Performance

Total fixed route ridership for the quarter has increased by 25.9% over the same period in 2014 due to MAX. Over the 4th quarter of 2014, ridership has increased by 2.9%. However, total ridership for Q1 is slightly (1.3%) below the overall goal for the quarter. The number of service days is similar to 2014 – 76 total days – but the number of CSU in-service days is 1 day more than in 2014. Year to date, average daily ridership stands at 10,279.6, a 25.9% increase over the same period in 2014 – again, due to MAX.

Metric Definition

The total number of fixed route passenger boardings. The target has been altered in 2014 to be a fixed amount based on the changes to fixed routes and the start of MAX.

Why Is This Important?

Tracking total fixed route ridership allows Transfort to gauge its overall performance from year to year, and is a general indication of how well Transfort is performing in all areas of customer satisfaction.

City Organization Impact on Performance

High - Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency of service, as well as marketing and outreach.

Benchmark Information

Benchmarking in progress