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Cumulative Transfort Fixed Route Ridership

Desired Result: Above Target

Analysis of Performance

Note: The target for 2014 has been altered due to the changes in fixed route service and the opening of MAX. The overall annual goal is a 4.8% increase in ridership over 2013, but the changes of routes and MAX don't allow for quarterly comparisons to the prior year.

Total fixed route ridership for the year was 2,611,642 – a 13.7% increase on 2013’s fixed route ridership and 4.4% ahead of our overall goal for 2014. Excluding MAX, other fixed route ridership met its goal for the year of 2,043,072 passengers with 28.5% of that total coming in the final quarter. MAX ridership exceeded its goal for the year by 24% - 568,447 passengers and 110,000 more trips than originally forecasted.

Metric Definition

The total number of fixed route passenger boardings. The target has been altered in 2014 to be a fixed amount based on the changes to fixed routes and the start of MAX.

Why Is This Important?

Tracking total fixed route ridership allows Transfort to gauge its overall performance from year to year, and is a general indication of how well Transfort is performing in all areas of customer satisfaction.

City Organization Impact on Performance

High - Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency of service, as well as marketing and outreach.

Benchmark Information

Benchmarking in progress