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Cumulative Transfort Fixed Route Ridership

Desired Result: Above Target

Analysis of Performance

Note:

Total ridership in the 3rd quarter has increased by 32.7% over the 2nd quarter and by 28.6% over the same quarter a year ago. Current data suggests that Transfort's ridership goal for 2015 may be surpassed by at least 2 percentage points or 57,000 individual trips. Year to date, the majority of fixed routes are displaying increases from the prior year and average daily ridership stands at 9,430 trips which is a 17.6% increase over the same period in 2014.

Metric Definition

The total number of fixed route passenger boardings. The target has been altered in 2014 to be a fixed amount based on the changes to fixed routes and the start of MAX.

Why Is This Important?

Tracking total fixed route ridership allows Transfort to gauge its overall performance from year to year, and is a general indication of how well Transfort is performing in all areas of customer satisfaction.

City Organization Impact on Performance

High - Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency of service, as well as marketing and outreach.

Benchmark Information

Benchmarking in progress