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Cumulative Transfort Fixed Route Ridership

Desired Result: Above Target

Analysis of Performance

Total fixed route ridership for the quarter has increased by .73% over the same period in 2014. Total ridership year-to-date through Q2 2015 is 5.5% below the target due in large part to the elimination of free service on MAX having a greater effect this summer than anticipated.  The number of service days is similar to 2014 with the exception of PSD in-school days, which lags the 2014 total by 11 days.  Year to date, average daily ridership stands at 8,967, representing a 12% increase over the same period in 2014.

Metric Definition

The total number of fixed route passenger boardings. The target has been altered in 2014 to be a fixed amount based on the changes to fixed routes and the start of MAX.

Why Is This Important?

Tracking total fixed route ridership allows Transfort to gauge its overall performance from year to year, and is a general indication of how well Transfort is performing in all areas of customer satisfaction.

City Organization Impact on Performance

High - Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency of service, as well as marketing and outreach.

Benchmark Information

Benchmarking in progress