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Cumulative Transfort Fixed Route Ridership

Desired Result: Above Target

Analysis of Performance

Note: The target for 2014 has been altered due to the changes in fixed route service and the opening of MAX. The overall annual goal is a 4.8% increase in ridership over 2013, but the changes of routes and MAX don't allow for quarterly comparisons to the prior year.

Total fixed route ridership for the quarter has increased by 9.6% over the same quarter in 2013. Year to date, ridership has increased by 3.6% over the same period in 2013. Staff is satisfied with this overall increase, considering a reversal of the 1.7% decline that Transfort experienced in the previous quarter. Year to date, ridership on the FLEX route has decreased by 6.4% but ridership on the Green & Gold routes has increased by 13%. Local fixed routes have declined in ridership by 9.5% but this was expected due to the elimination of 3 fixed routes to accommodate MAX and a reorganization of service. MAX is firmly on target to exceed 2014 expectations with 33% of the goal already met in the first two months of operation. At the current pace, MAX may exceed its goal by 44%.

Metric Definition

The total number of fixed route passenger boardings. The target has been altered in 2014 to be a fixed amount based on the changes to fixed routes and the start of MAX.

Why Is This Important?

Tracking total fixed route ridership allows Transfort to gauge its overall performance from year to year, and is a general indication of how well Transfort is performing in all areas of customer satisfaction.

City Organization Impact on Performance

High - Transfort influences fixed route ridership through its choice of routes, stops, schedules and frequency of service, as well as marketing and outreach.

Benchmark Information

Benchmarking in progress