Lodging Occupancy Rates
- Analysis of Performance
- Metric Definition
- Why Is This Important?
- City Organization Impact on Performance
- Benchmark Information
Analysis of Performance
At 74.6% occupancy, Fort Collins exceeded our Q2 target of 67.3%, putting us in the green, though we did slightly drop from our 2013 Q2 percentage of 78.4%.
The lodging occupancy rate measures the number of hotel rooms occupied compared to the total number of hotel rooms available. This metric measures the net change from the previous year for the reporting time period.
Why Is This Important?
The lodging occupancy rate provides an understanding of the economic impact of visitors, both business and leisure, on the local economy. Higher occupancy rates indicate better use of the available hotel rooms and, therefore, greater visitation to our community.
City Organization Impact on Performance
Low - Although we have a minimal influence on the demand side, the City of Fort Collins does not control the supply of hotel rooms.
This metric contains benchmark data for other northern Front Range cities that compete with Fort Collins to attract visitors. Loveland and Greeley, due to their close proximity, are direct local competitors, while Grand Junction is a competitor for broader, statewide leisure travel.