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Natural Areas Programs - Cumulative Participation per Capita

Desired Result: Above Target

Analysis of Performance

The Natural Areas Department's target is to reach 12,432 to 15,540 people annually through education, outreach and volunteer opportunities, which is 8-10 percent of Fort Collins' population (155,400). The target varies seasonally by quarter (target is to reach 2,000 people in quarters 1 and 4 and reach 4,200 people in quarters 2 and 3). Attendance always varies due to factors such as weather, location, time, staff and volunteer capacity, community interest, partnership opportunities or other factors. In 2014, the Natural Areas Department staff and volunteers provided 381 activities for 17,638 people, which is above the target.

Metric Definition

The particpants per capita attending Natural Areas programs.

Why Is This Important?

This metric provides an indication of the diversity and popularity of Natural Areas programs. Offering a wide range of popular programs is a hallmark of successful operation.

City Organization Impact on Performance

Medium - Natural Areas influences this metric by providing a wide range of quality programs to community members. Participation numbers are also influenced by marketing and outreach.

Benchmark Information

This metric contains benchmark data for Colorado open space agencies that have similar educational programs, voter approved tax funding, land conservation missions, and community demographics. Fort Collins compares itself to county-wide programs because municipal open space programs are very rare.