Midtown Commercial Corridor Study
South College Avenue: a community asset in need of attention.
One of the most common questions the City gets from community members is, "what's happening to the mall". The City doesn't have any direct involvement with financing or administering shopping centers. However, we recently commissioned an economic study of the Midtown Commercial Corridor, along College Avenue, from Prospect south to Harmony, including the Foothills Mall area and the vacant Wal-Mart just south of Harmony.
With a final report in hand, City staff is taking a close look at a study that outlines recommendations to encourage redevelopment in the Midtown Commercial Corridor. Read the Midtown Commercial Corridor Study.
For nearly a decade, the center of Fort Collins, along College Avenue, between Prospect and Harmony, has ebbed and flowed in retail success and failure. The Study represents the beginning of a forward-looking conversation about the future of Midtown: one that is grounded in real estate economics, and addresses community aspirations.
With approximately 655,000 square feet of empty retail, College Avenue is ripe for revitalization and renewed attention of developers and investors. The Midtown Commercial Corridor study, by ELS, Economic & Planning Systems, and Warren W. Wilson, evaluates opportunities and challenges of the corridor, and provides strategic direction for the City and community.