The Mason/College Avenue Corridor is all about quality of life, economic development and improved transportation. College Avenue is Fort Collins’s “Main Street.” The 6 mile commercial corridor developed chronologically north to south from the 1960s through the 1990s. It’s home to various shopping centers, auto dealerships, and freestanding buildings with the Foothills Mall as its major anchor. Nearly 60% of all Fort Collins jobs are located within one-mile of this corridor. The City is well underway in transforming this area by construction of MAX or the Mason Express, Fort Collins' first Bus Rapid Transit System. The anticipated redevelopment will generate significant new retail sales opportunities for years to come.
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Opportunities
- Regional and community scale retail and services
- Tenant space in various in-line shopping centers
- Occasional turnover in various sized buildings
- Occasional redevelopment of aging buildings and pad sites
- College Avenue is a 6-lane major arterial, 60-70,000 ADT
- Potential redevelopment of 4 sites: the Wal-Mart anchored Arbor Plaza, former Wild Oats Market, Chuck E. Cheese center, and K-Mart Plaza
- The Mason Corridor, an upcoming (2010) Bus Rapid Transit (BRT) route, supports redevelopment
Vision
- Zoning a full range of retail/commercial
- Incremental upgrades to buildings, parking lots, access, landscaping, etc., as life cycles end and redevelopment occurs
- Redevelopment of community and regional retail, especially the Foothills Mall and The Square
Challenges
- Competition from newer outlying commercial corridors/areas, including Interstate-25.
- Harmony Rd. development
