Opportunities:
- Vibrant, mid-size Downtown which is a rare success story and significant destination attraction.
- Considered by City as a “targeted redevelopment area”
- Renewal of tenant space through turnover in existing retail, reuse and redevelopment.
- Retail types: specialty retail, boutique theater/cultural venues, hotel/conference center
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River District has significant redevelopment opportunities, infrastructure improvement project, Chautauqua “Beet Street” concept
- Tax Increment Financing available from DDA
- Old Town Historic District, financial incentives available
- CSU in close proximity, source of customer base
- Downtown events draw over 500,000 people annually from across the region
- Library and Lincoln Center Performing Arts combined have attendance over 800,000 annually
- Vibrant adjacent residential neighborhoods
- Active Downtown Development Authority and Downtown Business Association
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Mason Street Corridor Plan supports redevelopment
Maps and Strategic Plan of Area
Vision:
- Downtown Strategic Plan
- Downtown – center for public services/governmental functions; financial heart of community & region; focal point of culture; center for community activities and specialty retail
- Focus retail development into the downtown core
- Support core retail with housing, office, performing arts center and hotel development
- Increase the availability of existing parking through parking management programs
Challenges:
- Parking – on-street shared and in structures, is strained
- Generally, small parcels and building spaces
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