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December - 2009 Edition: Some information may be out of date.

Mike's Corner: Midtown Commercial Corridor Study

One of the most common questions I get from community members is, "what's happening to the mall?" The City doesn't have any direct involvement with financing or administering shopping centers. However, we are taking the lead on a commercial corridor study of College Avenue, from Prospect south to Harmony, including the Foothills Mall area and the vacant Wal-Mart just south of Harmony.

While Fort Collins was once the regional hub for retail and shopping, times have changed. Our neighboring communities have expanded and increased their own populations, making it feasible to support a variety of shopping options in their own communities.

With approximately 750,000 square feet of empty retail, College Avenue is ripe for revitalization and renewed attention of developers and investors. The Midtown Commercial Corridor study, by ELS, Economic & Planning Systems, and Warren W. Wilson, will evaluate opportunities and challenges of the corridor, and provide strategic direction for the City and community.

Once the study is complete this spring, the City will take it to the International Council on Shopping Centers and share the findings with potential retailers, brokers, and developers. Until then, follow the study’s progress and provide us with your feedback and suggestions, at www.fcgov.com/business.

This issue of the Economic E-newsletter continues our theme from November, featuring arts and culture efforts that make Fort Collins one of the best places to live, work and play!

Happy Holidays!

Mike Freeman
Chief Financial Officer
City of Fort Collins

970.416.2259