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2006 Citizen Survey Results

COMMUNICATIONS

About 21 percent of residents had visited the City’s website (www.fcgov.com) at least once during the past seven days, up from 12 percent of residents in 2003. These visitors made an average of two (2.23) visits during the week.

About 18 percent of residents had used the website to transact business at least once during the past three months. Those who used the website for transactions completed an average of nearly three (2.61) transactions during a three-month period.

Respondents’ mean ratings for the website are in the range of good for the website as a source of information and as a means of transacting business (Figure 20 and Table 16). However, they rate it higher as a source of information than as a means of transacting business.

City of Fort Collins Image
0 to 12 = very bad, 13 to 37 = bad, 38 to 62 = average, 63 to 87 = good, 88 to 100 = very good
Table 16
WEBSITE RATINGS
  Very Good Good Average Bad Very Bad No Opinion
Website as a source of information 8.7% 23.7% 11.3% 0.9% 0.0% 55.5%
Website as a means of transacting business with the City 3.2% 9.7% 8.0% 1.9% 0.1% 77.1%

For the majority of respondents (71%), newspapers are a primary source of information regarding City issues, services and programs. Large percentages (more than 40%) also rely on the phone book, “City News” and the “Recreator” as primary sources (Figure 21).

City of Fort Collins Image
0 to 12 = very bad, 13 to 37 = bad, 38 to 62 = average, 63 to 87 = good, 88 to 100 = very good

Compared to the survey results in 2003, three sources made substantial gains as primary information sources. The “Recreator” was identified as a primary information source for 44 percent of respondents, 14 percentage points higher than in 2003 (Table 17). Newsletters and brochures gained nine percentage points, and newspapers increased by eight percentage points.

The phone book had a smaller, but statistically significant, increase as a primary information source. All other information sources remained statistically the same as in 2003.

Table 17
PRIMARY INFORMATION SOURCES
Information Source 2006 2003
Newspaper 71% 63%
Phone book 45% 39%
“City News” 44% 39%
“Recreator” 44% 30%
Word of mouth 36% 38%
Newsletters or brochures 34% 25%
Website 28% 27%
Television news 27% 26%
Radio 25% 24%
“Pathways” 22% NA
City Council meetings on channel 14 14% 11%
Other channel 14 programming 8% 6%
Displays or bulletin boards 5% 9%
City Line 4% 5%
Attending City Council meetings 3% 2%

Overall, newspapers are a primary source of information regarding City issues, services and programs for 71 percent of all respondents. The “Coloradoan” is a primary source for nearly 67 percent of all respondents, with smaller percentages relying on other publications (Table 18).

Table 18
NEWSPAPERS
Newspaper Primary Source Secondary Source Total Users
Coloradoan 66.9% 13.0% 80.0%
Denver Post 18.4% 3.1% 21.5%
Rocky Mountain News 9.3% 4.3% 13.6%
Fort Collins Now 3.5% 1.3% 4.8%
Forum 3.1% 0.5% 3.6%
Loveland Reporter Herald 1.1% 0.3% 1.3%
Collegian 1.2% 0.1% 1.3%
Northern Colorado Business Report 0.8% 0.1% 0.9%
Senior Voice 0.8% 0.1% 0.9%
Bullhorn 0.7% 0.0% 0.7%

Radio is a primary information source for only 25 percent of all respondents, and their listening choices are very diverse. Among the many stations listed, KUNC is a primary (7.3%) or secondary (10.9%) information source for the largest percentage of all respondents (Table 19).

Table 19
RADIO STATIONS
Newspaper Primary Source Secondary Source Total Users
KUNC (FM 91.5) 7.3% 10.9% 18.2%
KCOL (AM 600) 4.1% 6.2% 10.2%
KUAD (FM 99.1) 3.6% 4.5% 8.1%
KTRR (FM 102.5) 2.5% 3.6% 6.2%
KBCO (FM 97.3) 1.8% 2.5% 4.3%
KOA (AM 850) 1.3% 3.1% 4.3%
KRFC (FM 88.9) 2.1% 2.1% 4.2%
KPAW (FM 107.9) 1.7% 2.2% 3.9%
KIIX (AM 1410) 1.4% 2.4% 3.8%
KKPL (FM 99.9) 0.4% 1.7% 2.1%
KVOD (FM 90.1) 1.0% 1.1% 2.1%
KJAC (FM 105.5) 0.6% 1.4% 2.0%
KSME (FM 96.1) 0.8% 0.8% 1.7%
KKFN (AM 950) 0.1% 1.4% 1.5%
KXKL (FM 105.1) 0.6% 1.0% 1.5%
KHOW (AM 630) 0.7% 0.7% 1.4%
KTCL (FM 93.3) 0.7% 0.7% 1.4%
KTLK (AM 760) 0.7% 0.7% 1.4%
KCFR (AM 1340) 0.6% 0.7% 1.3%
KOSI (FM 101.1) 0.1% 1.1% 1.3%
KQLF (FM 97.9) 0.4% 0.8% 1.3%
KRFX (FM 103.5) 0.8% 0.4% 1.3%
KUVO (FM 89.3) 0.3% 0.8% 1.1%
KCSU (FM 90.5) 0.3% 0.7% 1.0%